The problem: The majority of young people don't eat evening meals together
Challenge: Design a product that would encourage people to eat more healthy and together using packaging with digital extension. Create brand, logo and a set of 4 packages.
Target audience: People aged 18-35. They mostly spend money prepared meals and they like eating out. They also like experimental. healthy, organic food.
Research: I found out that slow food movement is something I should focus on during this project. Slow food is generally a movement which began in Italy and which emphasises spending time together over delicious, nutritious meals. This food is not necessarily "gourmet" or expensive, but is good wholesome food shared with others.
I was thinking about thing that could actually connect people together and I found out that a well-worser question could be the quickest was to connect after a long day. My concept was to create a brand with packaging and a conversation game as a digital extension. The game is only a starting point for conversation. I named the company 'The Fast Slowfood Company', because I wanted to combine a fast ready-meal with a slow food concept.
